Thank you, HPD Public Relations, for introducing us to Chef Alex and Artisan Macaron. It’s been a fun project, and a tasty one because you gave us samples too!
Artisan Macaron needed some brand standards, so we started with new fonts, and finalized colors for print and web. Moving forward, they have a brand package, so all designers and employees have access to the same branding elements for cohesive marketing collateral.
We made new business cards, special offer folded mini-tent cards, a tri-fold brochure, and two large banners. My favorite part of this project was combining photos of individual macaron vignettes into collages making them look like they were all photographed together. The collage for the tent cards is in the header above, and this is the inside of their new tri-fold brochure:
Is your mouth watering yet? (The salted caramel is to die for! This from someone tiring of this food trend, but Chef Alex knows how to get that perfect caramel bittersweet taste. Naturally [wink!], I had to sample many macarons during the design process.)
All brand ingredients came together last weekend at a trade show in Long Beach (under the professional eye of Hope Daly, PR Queen.) We heard all the new items looked great.
