A gentle reminder from Rachel that now is the time to start thinking of the holiday season.
And then for those of you who like a heavier hand, here’s your “I told you so.” Every year, around September, we remind our clients to start prepping and ordering gift bags, greeting cards, holiday decor, gift certificates, gift tags, posters, etc, and plan your online marketing: e-mail campaigns, seasonal web site changes, and AdWords campaigns. And then each year in November and December we get a slew of last-minute projects for which clients end up paying rush shipping and printing rates. (Reminder of our rush project policy.)
Are you sending cards, party invitations, and/or gifts to your clients and partners this year? Let’s get on that too!
Selling gifts? Check your inventory and the lead times of items you wish to stock. From October on-wards, order fulfillment and shipping from your vendors may take additional time. Also, be sure you stock plenty of festive packaging and shipping supplies if you plan on mailing items.
No stress, added costs, and drama this year — let’s get started on marketing’s silly season work now! We’ve plenty of ideas and sources for product.
Here’s some key dates to keep in mind…
OCTOBER
Halloween, Monday, 31th
NOVEMBER
Daylight Savings, Sunday, 6th
Veterans’ Day, Friday, 11th
Thanksgiving, Thursday, 24th
Black Friday, 25th
Cyber Monday, 28th
DECEMBER
Pearl Harbor Remembrance, Wednesday, 7th
Green Monday, 12th
Festivus, Friday, 23rd
Hanukkah, Saturday, 24th through Sunday, January 1st
Christmas Day, Sunday, 25th
Boxing Day | Kwanzza, Monday, 26th
New Year’s Eve, Saturday, 31st