Rush Order PolicyGood to KnowNew Domain ExtensionsSeptember Marketing
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Are You Ready For:
Labor Day
Rosh Hashanah
POW/MIA Day
High School Homecoming
Oktoberfest
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Are You Ready For:
Yes, this really is the time to start
thinking about marketing for the holiday
season. Look at what worked and did not
work last year. Find sources for any
items you need to purchase and be sure
to note production and shipping lead–times
to avoid rush orders. Start planning
any promotions. Mark hot dates such as
Black Friday and Thanksgiving on
your calendars. Be ready to start
placing your orders with us and with
vendors in October.
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•  New Policy on Customer Support for RUSH ORDER Third–party Failures  •

Due to a terrible few weeks when many rush orders placed with a third–party were bungled by the vendor or delivered late (or both!), and we calculated a significant loss of time and money as we worked with the vendor on our client’s behalf to get reprints, a corrected order, or a refund, we have decided to change our policy on providing free customer support on rush order failures by a third–party.

From now on, any customer service time spent with third–party vendors on rush order failures will be billed to our clients at our regular hourly rate.

We know that rush orders are unavoidable and will continue to do all we can to meet any deadline, without any additional rush charges.

However, we are finding that more and more we are losing time and money responding to the issues that so often occur with a rush order or rush shipping. These issues arise from errors completely beyond our control, either from a client who has put off addressing a project or deadline, or a vendor or shipping company which has not met their promised service. Our hope is to always provide the best service and product to our clients, so we generally step in to do all we can to fix any issue, although we are not at fault and although this customer service work can be time–consuming and costly to us. This cost to us in this lack of fault and high–risk situation has led to this new policy.

Of course, if it was an error or delay on our part that caused the need for a rush, you will get our full, un–billed support until the issue is resolved.

Addressing deadlines and projects well ahead of time will prevent the high–risk rush order. For example, order all your holiday season items such as decor, gift bags and wrap, and stocking stuffers in the fall. That way you are not putting pressure on a vendor to rush a job and they can do their best work, checking and proofing as they go, and packaging it in a quality manner to prevent shipping damage. If your item arrives early and is damaged or not as promised, you have plenty of time to get a replacement or refund without impacting your deadline.

To help prevent rush shipping up-charges, we keep to a fast turn–around time. To help prevent rush orders, our newsletters include calendar reminders of upcoming holidays and other marketing dates of note to help our clients stay prepared and ahead of the game. We are happy to help our clients plan ahead and keep to a schedule. We can track down third party standard lead–times if requested, so a project management schedule can be prepared in advance.

The ultimate deterrent to procrastinating and ending up in rush order territory? The mark–ups for rush orders by third parties are astronomical.
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•   Did You Know?   •

A domain name is the name of your site, as in, "metapix.us". A URL may be any of the pages within your domain, for example, our home page URL is "http://metapix.us" and our services page URL is "http://www.metapixel
solutions.com/mps_services.php". The domain extension is the suffix after the dot. The domain extension for our site is "us" for United States.
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•  You’re Going To Need to Know This To Understand New Domain Structures  •

Available domain extensions are no longer just .com, .net, .us, .org, etc. They are being set up at a frantic rate because there is so much money to be made. Some recently made available include: .movie, .coupons, .soccer, .catering, .fyi, .ski, .men, .miami — more each day.

As an internet user, don’t be confused if you see a website address written with a full–word after the dot. That familiar three–letter extension or two–letter country code extension will prevail, but websites are no longer limited to just these. For example, our client Palace Cafe & Catering just registered palace.catering. Depending upon the user’s device, it will to forward to their main website or their mobile website at palacecafe.net.

As a business owner, you have some choices to make. This is the time to review all available domains and extensions and be aware of what will soon become available so you can grab your perfect extension.

At this time, extensions do not play a role in major search engine ranking algorithms. Google says that in the future, they doubt extensions will play a role in their search engine result lists. But we think that over time extensions will play a role in search engine optimization (SEO) as they will help guide users to the information they are seeking which is what search engines are all about.

Some reasons to consider specific extensions are to:

• help with print marketing — easier to remember, more specific website addresses,

• prevent your competition or other businesses from owning it (yes, they are doing it to you),

• show you are current with the times, and

• own your business’ perfect domain in case search engines change their algorithms in the future.

Having more than one registered domain can benefit your SEO if they forward to one, main website with a 301 redirect. It is very important that you do not have any duplicated content on these redirected web pages or incorrect redirect code. This will damage your SEO.

If you wish to find out what domains extensions are soon becoming available, do a search engine search for "new domain watcher" and to find out what extensions are already available, do a search engine search for "domain availability". There are many tools out there to help.

Let John know if you’d like us to work on a domain plan for you. We’d review all your currently registered domains and give recommendations on what to keep and what to let lapse. We’d make sure that the correct redirection was put on your domains so you are not hurting your SEO. And we’d work on a plan for a getting a new domain extension(s) which will best suit your business and goals.
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